A New Business Model
SUSTAINABILITY NARRATIVE
Project Type: Speculative Design
Date: 2025
Role: Project Manager, Design Lead
Skills: Team Leadership, Systems Design,
Executive-level Communication
Sustainability as Success
The Forbes Marshall Sustainability narrative was created during an internship with the company during a six-week stay in Pune, Maharashtra, India.
The narrative was made with the goal of designing a cohesive representation of the Forbes Marshall efforts surrounding sustainability that resonated internally within the business, and externally to the company stakeholders and customer base.
01
The Challenge
How can we create a universally resonant company narrative that effectively captures the company's sustainability efforts?
02
The Process
The project began by meeting with department heads, and gathering their thoughts regarding the role they play in the Forbes Marshall sustainability effort. This was followed by a series of brainstorms, where we iterated on how we could represent these different ideas cohesively.
After creating a series of outlines, I led multiple workshops with executive members within different departments, guiding discussion and gathering data to help further the creative process.
03
The Result
The Forbes Marshall Sustainability Narrative (FMSN) -- Reimagining sustainability in the corporate world
03a
The Model
A visual model representing a new perspective on sustainable business -- where each sector (economic, social, and environmental) isn't solely benefitting itself, but contributing value to another
03b
The Workshop
Once the model was complete, I conducted a series of company-wide surveys to determine how to effectively implement the model internally. The determined outcome was designing a workshop format that was customized to the learning preferences of the workplace.
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03c
Internal Promotion
Lastly, I designed a line of posters to reinforce the concepts and teachings addressed in the workshop. I also included a children's version which could be used in the company's CSR
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04
The Outcomes
This project was an incredible opportunity. Not only was I able to experience working within a professional environment on an international scale, but I was also able to interact with the complete design process in a real-world atmosphere; applying it to create a final product.